Thursday, September 20, 2007

Discover KEXP







KEXP is one of the most successful independent radio stations in Seattle (and possibly the world). They wanted to show listeners that they can discover new, unheard, indie, alternative music that everyone could get jiggy to.

We came up with a multi-faceted campaign around the tag Discover KEXP. We made cheeky drawings (and one music video) of bands played on KEXP. Some you have to figure out. Some you can just scratch your head and say, "wah?"

We put these pieces on a blog:

Click right here to view Blog

and are currently asking listeners to submit their own works of art (drawing/video/whathaveyou) based around a band that KEXP plays.

Once enough submissions are entered, we will introduce the online Discover KEXP art gallery where everyone can start to discover the art (and bands) that is KEXP. Stay tuned...

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